Marketing & UI/UX
Marketing & UI/UX
Marketing & UI/UX
Best Rebrand Strategy
Recognizing companies that have successfully reinvented their brand.
What Companies Should Apply?
This award is for businesses that have successfully undergone a rebrand, whether through a new visual identity, messaging shift, or complete market repositioning. If your company’s rebrand strengthened customer perception, expanded market reach, or revitalized growth, this is your category.
Ideal for brands that strategically adapted to new opportunities while maintaining authenticity.
Success Factors
What sets top applicants apart?
Successful Market Repositioning
1
Successful Market Repositioning
1
Successful Market Repositioning
1
Cohesive & Impactful Visual Overhaul
2
Cohesive & Impactful Visual Overhaul
2
Cohesive & Impactful Visual Overhaul
2
Compelling Messaging Shift
3
Compelling Messaging Shift
3
Compelling Messaging Shift
3
Customer & Market Reception
4
Customer & Market Reception
4
Customer & Market Reception
4
Strategic Rollout & Execution
5
Strategic Rollout & Execution
5
Strategic Rollout & Execution
5
Key Evaluation Critera
What will the judges use to evaluate your organization?
1
Brand Recognition & Market Growth
Winning entries should showcase how the rebrand positively impacted awareness, reach, and engagement.
1
Brand Recognition & Market Growth
Winning entries should showcase how the rebrand positively impacted awareness, reach, and engagement.
1
Brand Recognition & Market Growth
Winning entries should showcase how the rebrand positively impacted awareness, reach, and engagement.
2
Customer Response & Sentiment
Companies should provide evidence of customer feedback, sentiment analysis, and increased brand loyalty.
2
Customer Response & Sentiment
Companies should provide evidence of customer feedback, sentiment analysis, and increased brand loyalty.
2
Customer Response & Sentiment
Companies should provide evidence of customer feedback, sentiment analysis, and increased brand loyalty.
3
Revenue & Business Performance Post-Rebrand
Winning rebrands lead to measurable growth in sales, leads, and overall business impact.
3
Revenue & Business Performance Post-Rebrand
Winning rebrands lead to measurable growth in sales, leads, and overall business impact.
3
Revenue & Business Performance Post-Rebrand
Winning rebrands lead to measurable growth in sales, leads, and overall business impact.
4
Creative & Strategic Execution
Strong rebrands balance creativity with a well-structured rollout plan and execution strategy.
4
Creative & Strategic Execution
Strong rebrands balance creativity with a well-structured rollout plan and execution strategy.
4
Creative & Strategic Execution
Strong rebrands balance creativity with a well-structured rollout plan and execution strategy.
5
Cohesion Across Digital & Physical Branding
Successful rebrands ensure consistency across all customer touchpoints, from websites to packaging.
5
Cohesion Across Digital & Physical Branding
Successful rebrands ensure consistency across all customer touchpoints, from websites to packaging.
5
Cohesion Across Digital & Physical Branding
Successful rebrands ensure consistency across all customer touchpoints, from websites to packaging.
6
Sustainability & Long-Term Brand Growth
Winning rebrands should highlight how the new identity sets the foundation for future business expansion and success.
6
Sustainability & Long-Term Brand Growth
Winning rebrands should highlight how the new identity sets the foundation for future business expansion and success.
6
Sustainability & Long-Term Brand Growth
Winning rebrands should highlight how the new identity sets the foundation for future business expansion and success.
Ready to deploy RAVEN? Secure connectivity starts here.
Extend Operational Reach
Deliver real-time ISR and sensor data from the edge to classified enclaves using public networks, anywhere in the world.
Fully CSfC Compliant
RAVEN meets NSA Commercial Solutions for Classified (CSfC) standards, ensuring post-quantum secure transport over LTE, 5G, and SATCOM.
Decision Superiority at Speed
Commanders receive live data and AI analytics in seconds, not hours—enabling faster, smarter battlefield decisions.
Field-Proven
Built for Multi-Domain
Post-Quantum
Ready to deploy RAVEN? Secure connectivity starts here.
Extend Operational Reach
Deliver real-time ISR and sensor data from the edge to classified enclaves using public networks, anywhere in the world.
Fully CSfC Compliant
RAVEN meets NSA Commercial Solutions for Classified (CSfC) standards, ensuring post-quantum secure transport over LTE, 5G, and SATCOM.
Decision Superiority at Speed
Commanders receive live data and AI analytics in seconds, not hours—enabling faster, smarter battlefield decisions.
Field-Proven
Built for Multi-Domain
Post-Quantum
Ready to deploy RAVEN? Secure connectivity starts here.
Extend Operational Reach
Deliver real-time ISR and sensor data from the edge to classified enclaves using public networks, anywhere in the world.
Fully CSfC Compliant
RAVEN meets NSA Commercial Solutions for Classified (CSfC) standards, ensuring post-quantum secure transport over LTE, 5G, and SATCOM.
Decision Superiority at Speed
Commanders receive live data and AI analytics in seconds, not hours—enabling faster, smarter battlefield decisions.
Field-Proven
Built for Multi-Domain
Post-Quantum